A ground-breaking global pharmaceutical initiative

CiPPPA by Honeywell

A ground-breaking global pharmaceutical initiative

CiPPPA by Honeywell

Brand identity

Art direction

Website

Animation

CiPPPA – Circularity in Primary Pharmaceutical Packaging Accelerator, is a not-for-profit initiative that connects stakeholders across world-wide pharmaceutical supply chains developing solutions for the sustainable recycling of pharmaceutical packaging.

Translating the initiative into an identity system required a dynamic and unique solution. We captured a contemporary, forward-thinking mindset to create mass appeal and stand out to both pharmaceutical and sustainability audiences, helping to launch the brand and draw awareness to the initiative’s importance.

Our brief was to find a fresh way to introduce this forward-thinking and sustainable initiative in a market saturated with familiar imagery and similar visual language. To help break through the sea-of-sameness we created a series of animated CGI brand assets that bring to life the recycling of pharmaceutical packaging visualising CiPPPA’s proposition of circularity in an intriguing and visually unique way.

With CiPPPA’s growing membership of global pharmaceutical companies joining the drive of effective change through collective action, the new identity will continue to solidify their place as a leader of their category.

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