Crafting an identity for an established designer maker

Aimee Betts

Crafting an identity for an established designer maker

Aimee Betts

Brand identity

Stationery

Website

Product catalogue

An elevated rebrand that celebrates creativity and skill.

Inspired by traditional techniques, repurposed for contemporary living.

A considered aesthetic that tells the story of modern craft.

“Identity understood what my brand needed to take it forward and who I needed to reach. They recognised my values and challenged me to consider new ideas. Since the rebrand I’ve gained new clients and opportunities to showcase my work. It was a brilliant and worthwhile experience.”

— Aimee Betts

Photography credits: Liz Seabrook, Harry Crowder

More projects