Beer for all sorts

If there’s one thing that defines Hackney it’s the people. And most of them love beer. So we brought the two together with original illustrations by a local artist for this new brewery and tap room in Bohemia Place.

Brand identity / Website / Signage / Interiors / Barware / Merchandise

Built for rent. Designed for life.

A new development of 225 apartments in Salford, The Slate Yard is Legal & General’s first-ever built-to-rent project. Our task was to establish a profile for Legal & General’s ‘Built-to-Rent’ offer, positioning the company as a leading operator providing the best quality and service in the sector.

The challenge was to shift perceptions of renting, positioning it as aspirational and perfectly suited to modern living – a lifestyle choice rather than a necessity.

The Slate Yard brand and identity was developed to be inspiring, crafted and honest, delivering its message through a quick-start guide to moving in, website, hoarding and advertising campaign.

Within a month of the brand launch, a third of the apartments had been reserved.

The Slate Yard is the first of a number of built-to-rent schemes on which we continue to work, building the profile of Legal & General by delivering a consistent message about what benefits built-to-rent brings while producing unique and credible names and brands for each project.

All aboard

An epic story of discovery and adventure, retold for a 21st century audience via imagery, animation and testimonials. And of course a huge ship.

Brand identity / Website / Education brochure

Scandi cool goes global

Often imitated but never equalled, VOLA needed to reassert its market leading position with a refreshed brand look and feel.

An 18-month project to create a new visual portfolio of products for advertising, print and online.

5 world-class photographers
4 months' location scouting
16 worldwide locations
86 set builds
37 days' photography
Design of book, print advertising and digital animation

Pure form

Translating craft and artistry into a business with a sensitive, personalised brand.

Brand identity / Photography / Website / Business cards

Home made easy

Build-to-rent is here to stay, thanks to the quality and value offered by Legal & General’s schemes across the UK. In Bath, we took the architecture and landscape of the city as inspiration for the Spring Wharf brand and used social media as our main communication tool. #itworks

Naming / Brand identity / Social media campaign / Photography / Hoarding

An imaginative East London regeneration project

Developed by Regal Homes, Shoreditch Exchange offers 167 apartments across two brownfield sites in the coveted Shoreditch area of London. Identity developed the brand identity and marketing collateral to support the sale of these private apartments designed by the esteemed architects AHMM, which sympathetically contributes to the regeneration of the local area.

Brochure / Hoarding / Website / Film / Photography

The time of your life

There are many obvious ways to brand a new business focussed on senior living in central London. We chose to ignore all of those and go for a modern classic.

Naming / Brand identity / Website / Stationery

The Un-Square Mile

Award-winning* brand campaign for the launch of Principal Place, a mixed use scheme on the border of Broadgate and Shoreditch.

*Winner of the 2014 Property Marketing Award for best marketing campaign

Naming, positioning and brand identity / Hoardings / Marketing brochures / Invitations
 

Oops!

Hazception is an innovative and original web-based app designed to help companies identify and eliminate hazards in the workplace, in particular in the construction industry. It provides a testing platform that is customisable to various training scenarios.

Brand identity / Corporate brochure / Stationery.

Health and safety… far from mad

Mount Anvil’s Centre of Excellence runs the safest building sites in the city. Britain’s number one company for health and safety, British Safety Council

Information pack / Promotional “Spot it, fix it, log it” campaign / Direct mail / Posters
 

The heart of Knightsbridge

If something is unique, it doesn’t need to try too hard. Apartments in one of London’s most desirable garden squares almost sell themselves (almost).

Brand identity / Photography / Presenter / Marketing brochure

Home grown in the city

After building her career as a florist for ten
years, Emma Sousa decided to mark the
evolution of her business with the launch of a
new brand.

As an independent UK florist, Emma’s offer
was not only unique and seasonal, but also
a more environmentally friendly alternative
to importing flowers from overseas. Identity
recognised this and recommended that the
Urban Flower Farmer name that Emma had
been using alongside her own should lead her
activities, making city-grown flowers a central
part of Emma’s proposition.

Brand identity / Website / Unique brand stamp / Photography
including ‘deconstructed’ flower arrangements

Hello London

Game-changing advertising campaign for high-end residential property development South Bank Tower, that resulted in unprecedented spike in web traffic.

Campaign design / Copywriting and commission of original illustration
 

21st century living at its best

Elmsbrook is the UK's first true carbon neutral eco-living scheme, located in the heart of the British countryside. Winner of the Property Marketing Award for Best Place-Based Marketing Campaign 2015

Naming and brand identity / Local area and lifestyle photography / Brochure and floorplan design / Hoarding and marketing suite entrance / Launch advertising campaign - print, online, digital / Branding for on-site / Smart cars, signage and shuttle bus

Bon appetite!

Liz Haughton owns two popular restaurants in Bristol, specialising in sustainable, wholesome and delicious food using organic, locally sourced ingredients.

When Liz decided to extend her business into outside catering, she asked us to create a brand identity that would encapsulate ‘the joy of cookery’, the driver at the heart of her business.

So we created a lively, upbeat brand that was inspired by mid-century home cookbooks, including hand-rendered illustrations by Bristol-based artist David Partington.

Brand identity / Website / Menus

Vision/promise/brilliance

Marketing a modern residential scheme in Wandsworth to a youthful, contemporary audience who have been priced out of central London.
Winner of the Property Marketing Award for Residential 2015

Naming and brand identity / CGI art direction / Local area and lifestyle photography / Floorplans / Hoardings / Marketing suite / 3 x marketing brochures including Penthouse brochure / Phased advertising campaign - print, online, digital, outdoor / Templated website

From idiosyncratic British marque to global super-brand

In the mid-90s Aston Martin was an idiosyncratic British sports car. Since 1994 we have been helping to evolve the marque into the international supercar brand it is today, attracting a more youthful audience whilst retaining its devoted following.

Brand identity development / Model positioning and new product launches / Signage / Planning and execution of model film and photography worldwide / Multiple language printed literature including dealer support material

Ubi animi magni vivunt (Where great minds live)

The UK residential debut of Indian property developer Lodha Group, in a rarely available location next to Lincoln’s Inn Fields.

Identity used latin phrases, footnotes and elegant architectural photography to create an intelligent, sophisticated look and feel for the launch of this prime residential address.

Brand strategy and positioning / Naming / Brand identity / Launch collateral / Brochures / Hoardings / Website / Marketing suite / E-mailers.

Get your motor running…

Relaunch of the iconic Triumph brand in UK, Germany and USA following decades of absence from the market, which was dominated by 4 huge Japanese manufacturers. Achieved market leaders in the over 900 market in 5 years.
Recognised by the 'Best Brochure Design' book 2 years running.

Brand relaunch / Photography art direction / Brochure design for each new range, including six language translations
 

Setting new standards for the South Bank

Neo Bankside set a new standard for design, quality and price per square foot south of the river. Bankside has now become one of the most sought-after areas in central London.

Place-making film / Neighbourhood guide / Pre-launch advertising campaign / Naming and brand identity / Art direction for CGIs, aerials and local area photography / Marketing brochures and floorplans / National press launch advertising (press and online) / Penthouse film and brochures / Bespoke hoarding and marketing suite / Website
 

The Adventure of Education

Downe House is an English independent boarding school for girls, founded in 1907. The school's founder believed that "time spent at school should be seen in relation to life as a whole" - this pioneering attitude formed the essence of the new brand.

Brand identity / Extensive brand guidelines, including colour palette, type style and design layouts for everything from stationery to school uniforms.

Boutique London at its best

Naming, brand identity and launch materials for award-winning* Artisan, a boutique development in the heart of creative Fitzrovia.

Naming and brand identity / Magazine-style marketing brochure / Floorplan sheets / Responsive website / Exterior signage / Brochure bag

* Winner of the 2016 Evening Standard New Homes Award

Beau Selector

Named after the epitome of the British dandy, Beau House is a boutique residential development on Jermyn Street.

Naming / Visual identity / Interiors photography / Brochures for apartments and penthouses / Building wrap / Site hoarding

From provincial auction house to global brand

Global branding across all platforms including saleroom launches in London and Hong Kong, helping the business grow from £40M to £500 in less than a decade.

Brand identity and guidelines / International advertising campaigns / Sale environment design / Print – catalogues, DM, invitations, brochures / Online - website design, digital advertising
 

A haven of green tranquility

A new ultra prime address adjacent to Holland Park comprising 72 apartments located in an extraordinarily rare location.

Naming / Brand identity / Limited edition presenter / Hoarding and marketing suite / Marketing brochure

A family firm with global ambitions

100 year-old family art dealership, specialising in a bespoke service to Modern British artists and collectors from its Cork Street gallery.

Responsive website and e-commerce facility / Evolution of brand identity for online application
 

Foster + Partners’ first London residential tower

Unique 50-storey residential tower on the borders of Broadgate and Shoreditch.

Naming / Brand identity / Launch location lifestyle film and animation / Photography art direction / Overseas launch collateral and graphics / Marketing literature and floorplans / Hoardings / UK and overseas advertising campaigns: print, online, digital, outdoor / 2 x London marketing suites / Branded merchandise

A very special celebration

A unique peek behind the scenes at Glyndebourne, for the opera event’s 75th anniversary programme.

Anniversary programme design / Photography

Passport to pole position

The Aston Martin Vulcan is a work of automotive sculpture with unrestrained performance, for track use only and sold with a series of extreme 'driving lessons' at some of the best tracks in the world. Only 24 were made.

Limited edition presenter for private view by prospective buyers, hand delivered to secret location in advance of Geneva Motor Show 2015.

Design and production of presenter / Materials included stitched saddle leather and polished carbon fibre

Leading the way to success

We worked with private yacht charter company Ocean Independence to reassert their position as market leaders, highlighting their stature, authority and depth of service.

Photography and image sourcing / Copywriting / Brochure design

Danish design, global brand

Iconic Danish bathroom and spa accessories, based on original design by Arne Jacobsen,
Development of a consistent look and feel for all marketing collateral to reassert the brand's authority as the most premium in the world.

New product launch campaign, including film shoot in South Africa / Product and lifestyle photography / Product brochures / 40th anniversary brochure / Press advertising

Global classics

Bonhams motor car department is a market leader in Europe and is fast becoming a major player in America. We have been working with them for around 20 years, helping them to achieve world-record sale prices for extraordinary cars.

Sale naming and brand identities / Direct mail and catalogue design / Sale environments and graphics / Press and online sale advertising

Reviving a legendary British motor sporting club

We worked with Bonhams to revive a venerable motor racing institution, in the form of a new club offering its members exclusive facilities and unique networking opportunities at global motoring events.

Brand identity / Membership launch pack including solid silver membership badge / Environmental design and graphics

The ultimate in bespoke

Aston Martin's Q department offers bespoke options for buyers of their iconic cars.

Limited edition hand-made presenter featuring luxury materials such as saddle leather from Scotland / Photography art direction / Copywriting / Parallax website

Mad, bad and dangerous to know

The launch of the Aston Martin Vanquish Carbon, the marque’s halo model.

Model positioning / Film and photography art direction / Marketing brochure / Dealer support material

Inspired by the Nurburgring

Launch of Aston Martin's bold special edition car, aimed at the brand's most youthful audience

Brochure design / Art direction for photography in and around Barcelona

 

Desert adventure. No camel required.

Film and stills as part of the launch of the Aston Martin V12 Roadster, shot in the Valley of Fire, Arizona.

Brochure / Flyer / Location photography and launch film, USA / Image retouching

A new arcade for London

London’s first new arcade in 80 years, linking Old Burlington Street with Cork Street in Mayfair’s fashion and arts district, comprising 42 exceptional apartments and bespoke gallery spaces.

Naming and brand identity / Limited edition presenter featuring original artworks / Marketing brochures/ ‘Mayfair’ local area films / Website / Photography

Modern branding for an historic firm

Europe’s leading patent attorneys with 234 year heritage used their move into slick new offices as a catalyst for wider change.

Stakeholder research / Brand identity and visual language / Brand guidelines / Website / 3D reception installation and signage
 

The most expensive penthouse in the world

At 170 metres in height, Tour Odeon is not just the tallest building in Monaco, it also includes the most expensive penthouse in the world.

Brand identity / Duplex and penthouse marketing brochures and floorplans
 

Handcrafted design

Exhibition and promotion of British crafts at the iconic Piccadilly retailer.

Exhibition brand identity / Photography / Brochure design

Capturing the quality of a premium portfolio

A portfolio of 14 smart, high value on-trade properties throughout London and the south-east. Sold to Greene King for £53M.

Design of brochure/sales prospectus / Art direction of photography / Illustration / Copywriting