Translating the initiative into an identity system required a dynamic and unique solution. We captured a contemporary, forward-thinking mindset to create mass appeal and stand out to both pharmaceutical and sustainability audiences, helping to launch the brand and draw awareness to the initiative’s importance.

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Our brief was to find a fresh way to introduce this forward-thinking and sustainable initiative in a market saturated with familiar imagery and similar visual language. To help break through the sea-of-sameness we created a series of animated CGI brand assets that bring to life the recycling of pharmaceutical packaging visualising CiPPPA’s proposition of circularity in an intriguing and visually unique way.

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With CiPPPA’s growing membership of global pharmaceutical companies joining the drive of effective change through collective action, the new identity will continue to solidify their place as a leader of their category.