How do you break barriers and open up a world-class sport to everyone?

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That was the rebrand challenge Young Champs brought to us. We created a new identity and campaign strategy to rally everyone. Eye-catching. Action-driving. And unmistakably theirs.

Bold, kinetic typography, vibrant colours and a flexible visual system  inspired by many voices coming together – all designed to reach new  audiences, open up tennis to kids from all backgrounds and deliver real  impact. At its core, a simplified trophy marque: a modern badge for a  more inclusive future.