Going up! A dynamic brand for an iconic London destination
Lift 109 Battersea Power Station
Going up! A dynamic brand for an iconic London destination
Lift 109 Battersea Power Station
Brand identity
Art direction
Campaign
Lift 109 is a major new visitor attraction at Battersea Power Station, with stunning views across the city. It needed a brand that told a rich story and also made people want to take the journey up.
We were inspired by the industrial details of the old power station. The typography was informed by the varied type densitites on the control boards.
The logo references the shapes and forms found in the power station, creating a dynamic and bold icon.
An exciting new experience needs an impactful launch. We led with singular imagery and distinctive typography for the outdoor and online campaign.
Lift 109 succeeds in standing out from the crowd of London ‘view’ attractions, with the brand leveraging from its iconic heritage.
